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Meet The Team

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Fundraisers That Turn Energy Into

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We're fortunate to have a group of talented Auctioneers who elevate events, harness generosity, and exceed expectations. Our team loves the auction floor, and it shows. With ringmen worth their weight in gold, Cowboy Auctioneer turns great energy into unforgettable impact.

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Heath Hale

Owner & Lead Auctioneer

Born into a legacy of auctioneers, Heath Hale was raised on the rhythm of the gavel—and never looked back. Today, he's not just carrying the torch; he's redefining the industry with a bold mission: to raise $1 billion for charity. With over $300 million already raised, Heath is well on his way.

Heath is the founder of multiple purpose-driven businesses and the co-founder—alongside his wife Tabitha—of BLESS, a 501(c)(3) nonprofit that deploys millions annually to reach the unreached around the world. As a visionary entrepreneur, his work spans international real estate, impact investing, and high-level fundraising experiences that connect generosity with deep joy.

From ballrooms to stadiums, Heath has shared the stage with some of the world’s top stars and most generous hearts. Watching him in action is unforgettable—an electrifying display of his superpower: activating radical generosity every performance.

A lifelong Texan, Heath is a husband, father to two adventurous daughters, and a firm believer that life is best lived with open hands and a big vision.

In 2025 Heath said "We will make $1 billion in impact. And we’ll have a whole lot of fun doing it."

LinkedIn →

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Director
Allison brings more than a decade of experience in nonprofit fundraising and event strategy. She partners with mission-driven organizations to design events that inspire generosity, strengthen community, and drive lasting impact.
LinkedIn →

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Director of Finance
A proud Texas A&M grad and CPA with 25+ years of experience, Chris has held controller and consulting roles across industries while actively serving on school boards, youth sports committees, and community initiatives. From steering complex budgets to organizing grassroots fundraisers, she’s driven by a passion for helping people—and puppies.

Outside of work, Chris loves exploring the world with her family. Their travels have taken them to some of the globe’s most stunning beaches—from The Maldives to Hawaii to the Caribbean—where she swaps spreadsheets for sunsets, and returns ready to keep making waves.

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Fundraising Strategist
With more than 15 years of experience serving and supporting non-profit organizations, Chelsey Gold has built her career on planning large-scale fundraising events and expanding the reach and impact of the missions she believes in. Originally from Santa Barbara, California, Chelsey made it to Texas as fast as she could and graduated from Concordia University in Austin.
A true believer in God’s plan, Chelsey is thrilled to be a part of the Cowboy Auctioneer team, partnering with clients to help grow their missions and maximize their impact. Her passion for service, paired with her deep understanding of non-profit needs, makes her a dedicated advocate for every organization she supports.
Chelsey makes her home in Wimberley with her husband and their two boys. When she’s not working, you’ll find her cheering on her sons at their activities, hunting, fishing, or exploring the many outdoor treasures the Texas Hill Country has to offer.

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Fundraising Strategist
Rachel is an event professional in every aspect of the word. From planning to logistics to fundraising and execution, Rachel is a wealth of knowledge. Her career in organizational development has spanned multiple states and national brands, giving her the experience to find a solution to even the most challenging situations. She is a passionate, dedicated member of our team who ensures every relationship is prioritized and event experiences are exceptional.

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Fundraising Strategist
Driven by a passion for mission-focused events and fundraising, Madison has been making her mark in the nonprofit and event management world since graduating from Texas A&M. With a background in communication, events, and non-profit work, she is committed to ensuring every client feels seen, supported, and as valued as the mission their organization champions.
Bringing four years of event planning and fundraising experience across music festivals, golf tournaments, galas, and beyond, Madison combines a sharp eye for detail with creative package design and strategic thinking to craft experiences and environments that inspire guests to give generously.

Fundraising Operations Coordinator
Camryn brings a strong foundation in event planning and execution to Cowboy Auctioneer. She is driven by creating exceptional, memorable experiences and thrives in collaborative, fast-paced environments where genuine connection and results go hand in hand. Passionate about purpose-driven work, Camryn is dedicated to making a meaningful impact alongside our charity partners and helping turn great ideas into measurable results.

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Marketing and Technology Lead
Melissa believes systems should serve people—not the other way around. With a background spanning hotel operations, HR leadership, and executive recruitment for world-class hospitality brands, she brings a uniquely human-first mindset to every facet of Charity Ace’s tech and marketing ecosystem.
As our Marketing Technology and Digital Strategy Manager, Melissa leads the charge on digital marketing strategy and execution, workflow automation, CRM strategy, digital infrastructure, data analytics, and web experience. She works closely across brand, content, and technology to ensure ideas move smoothly from strategy to execution, blending structure with storytelling to create experiences that feel clear, cohesive, and human.
Originally from Hamburg, Germany, and now based in Honolulu, Hawaii, Melissa loves slow mornings, a good hike, and cooking meals that bring people together.

Ringmen & Auctioneers

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Auctioneer/Ringman
Seth is a dedicated auction pro and one of the top hands in the country! He's worked auctions since he could walk, literally, and has a passion for raising money. His talent and charm will have your bidders on the edge of their seats, giving generously. When he has the mic in his hand, you know you are about to have an incredible auction experience! Seth is a Reserve Grand Champion, a proud husband and father of 3 beautiful kids and a graduate of Texas State University. He's a team player, a true professional and has a heart of gold.

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Auctioneer/Ringman
This slick young World Champion is your lucky charm! Between his talent, professionalism, and his smile, even your toughest attendees will have their paddles held high. Landon is a 2nd generation auctioneer, ringman, and Texas State Bobcat who's been crushing the auction game since he was a kid. He is a seasoned Cowboy Ringman and has taken the stage as a record-breaking Cowboy Auctioneer as well. He's also a proud father of two very lucky future auctioneers as well!

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Ringman
The only thing that rivals Donnie's skill at an auction is his heart. He's full of energy, he loves to get the crowd pumped up, and he's always getting "just one more" bid! Donnie has more than 30 years of auction experience, and his life journey makes him the most passionate guy in the room for your mission.

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Ringman
If John is at an auction, he’s having a good time! The perfect mixture of salesman and charm make John a great guy to have on your side when the auction begins. When you look up the word “Slick” in the dictionary, a photo of John "Bucee" Lucius is exactly what you’ll see! For over 30 years John has wheeled and dealed at thousands of auctions. There is only ONE John Lucius!

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Ringman
This young gun is always on fire! Stetson not only connects with your bidders and immediately becomes their friend, he elevates the energy and makes sure everyone is having a great time! When you see Stetson in action, it's clear that he's been trained by some of the best in the business and has quickly become one of them himself. Whether it's your guests or your mission, everything is in good hands when Stetson shows up!

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Auctioneer/Ringman
Not only is Cam a top-notch 2nd generation auctioneer and ringman, but also a savvy businessman and entrepreneur whose daily deals include ranches and real estate. This polite and charming Cowboy is one of the good ’ol boys of the younger generation, and will make sure that your donors give big while having a good ’ol boy kinda time! And when the bids get going, Shooter will make sure his bidders always get the final shot!

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Ringman
A true gentleman with a huge heart, Jeff always enjoys raising money for a great mission! His extensive auction experience across half a dozen industries makes him a true pro that you want on your team. His charisma, stature and southern country accent is sure to charm your bidders into "just another thousand"!

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Ringman
We don't always admit it, but this Aggie is the smartest guy in the room! He's fun, he's strategic and he's a savvy auction professional. He's a 2nd generation auctioneer and ringman with a lifetime of experience. As a business owner, he's one of the top auction experts in the US cattle industry and has a huge heart for raising money when the opportunity calls.

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Ringman
A true auction professional, this young cowboy is taking the industry by storm! A combination of passion, professionalism, and fun, Colby truly makes an impact for our charity partners and their missions. He's the perfect team player and he always ensures that our charities and their donors are taken care of.

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Ring-woman
Everyone loves Audri! Don't let her sweet smile and southern charm fool you though, Audri is a certified auction pro. She's a 2nd generation auctioneer and ring-woman with a lifetime of experience in all aspects of the auction. Since she could walk and talk, she's coordinated, planned, procured, trained, hosted and sold at auctions. When Audri shows up, she makes the team look good!

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Ringman
The Godfather! The Legend! If it weren't for Tommy, we wouldn't exist. He's a legendary Texas auctioneer that has pioneered a family and an industry. We all look up to Tommy and are grateful for all he has given to the auction industry, creating and succeeding in a career that most would only dream of.

Ringman
Caden Eary is a proud first-generation graduate of Texas A&M University, where he was honored as Entrepreneur of the Year in 2017. A serial entrepreneur and natural people person, Caden brings energy, humor, and heart to every event.
He began his auction career nearly eight years ago in equipment and cattle auctions and has spent the past five years serving as a ringman at charity galas, helping inspire generosity and maximize impact for nonprofits.
As Caden likes to say when the bidding gets close: “All I need is your wife’s permission and you’re raising your paddle.”

Ignite Your Fundraising

With Cowboy Auctioneer as your partner, we'll raise more than you think is possible.

BOOK OUR TEAM

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